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TAVERNELLO:
NO. 1 WINE IN ITALY

As Italy’s No.1 wine*, Tavernello has been enjoyed by Italian families for over 30 years and is very much a part of everyday life. The popularity of Tavernello reaches globally to key markets including Germany, UK, China, Japan and Russia, making it the fifth most popular wine brand worldwide**.

Tavernello enjoys a rich heritage; combining generations of Italian tradition with modern, innovative winemaking techniques to deliver a range of good quality wines and that provide excellent value for money.

*No.1 selling wine in Italy: Iri InfoScan (Information Resources Inc.) Year ending December 2010, based on packaged goods, total wine by volume sold at grocery self service store > 100 SqM

**Source is Impact, Global news and research for the drinks executive, June 2010